American Airlines
Client: American Airlines
Role: Print Design
Print Campaign Targeting Current American Airlines Employees
The Challenge
The challenge was to create a set of print materials that could be used to market this supplemental discount plan to current American Airlines employees. Employees could use the plan on its own or for services that are covered by their dental insurance. I designed a brochure that was distributed at 28 different employee benefit fairs across the country.
Results
There are currently 2,851 members enrolled in the plan.
Direct Mail Campaign Targeting American Airlines Retirees
The Challenge
A direct mail campaign was launched to entice American Airlines retirees to enroll in a dental discount plan that was also being offered to current employees. I designed a double fold brochure, letter and envelope.
Results
There are currently 872 members enrolled in the plan.
