DialCare

Strong enough to stand alone while flexible enough to live with 4 other sub-brands

I was tasked with creating a branding system that supports multiple sub-brands but have all the brands roll up to a master brand. DialCare is made up of 4 different programs that each provide a unique telemedicine service. The challenge was to create a visual system that would bring all of these unique sub-brands under the DialCare master brand without losing the unique feel of each program. This was a significant challenge because sometimes DialCare does it’s advertising as a master brand. Sometimes it does co-branding with one or more sub-brands. The solution was to create a visually simple system that allowed for each service to have its own logo and secondary color palette but placed in a structure so there is a visual consistency. There is a common primary color palette which creates uniformity between the sub-brands. Each logo shares the same palette and set up. The only element that changes is the content of the tagline. The resulting logos can be displayed as a collection so consumers understand the relationship between all the services but each one was able to keep its own look and identity.