https://jessicab.me/about daily 0.75 2022-01-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633040540171-TR6DUVPKYUQ9L2DQDXLL/FB_IMG_1633037620103.jpg About https://jessicab.me/home daily 1.0 2022-03-07 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/55582c8c-bd97-4a33-bfbb-c84a2963ce6e/Branding+Cover.jpg Home https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/645a3ede-70f8-473e-b08c-75122fb0d357/Phones_cover.jpg Home https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/f684597f-9978-43ee-9150-d783f0d8a46a/AA+Cover.jpg Home https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633022899805-CDTNM1XDSCCG71V2QRSF/HS1+PPT.jpg Home https://jessicab.me/presentations daily 0.75 2021-10-01 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633022361315-0V5GPBZKC9XRN714W7X7/DCPA+PPT+%281%29.jpg Presentations https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633022738029-9M8EA7F2Z8BCYPTHR49B/Dialogue.jpg Presentations https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633022704718-1ZKXIYG2PBXZJQXPCLS3/DCTD+PPT.jpg Presentations https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633022780219-CSUV2UPTNR9KSVB61W4D/HS1+PPT.jpg Presentations https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633022826266-HSAQ4CGJAN24FTKV2H62/NPHI+PPT.jpg Presentations https://jessicab.me/branding daily 0.75 2021-12-06 https://jessicab.me/branding/dialcare monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632761949011-3YVFR6SMI99P08LR83SY/DialCare+logos+%26+Color+Palettes.jpg Branding - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632766606145-5AIBVHKEFMHQN8AAVMVD/2.DialCare+Homepage+Mockups.jpg Branding - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632766696264-P7ILESVCJLD9DSA755DP/1.Telemedicine+Branding.jpg Branding - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632766784801-DXO4U7J2717B1G6HRJ81/3.Physician+Access.jpg Branding - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632766865558-30A7TP3EPDIB21B31R3D/4.+Mental+Wellness.jpg Branding - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632766924668-M77YHV0OYKOFF7ZPTZZJ/5.+Teledentistry.jpg Branding - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632767887597-GGCETT2327KUA9N7BX2R/Virtual+Vet+Mockup.jpg Branding - DialCare https://jessicab.me/branding/customer-service-week monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632854146319-HA4JJN9GGRYLPH31DH5D/Logo+Mockup.jpg Branding - Customer Service Week - Branding “Hero” and the surrounding graphics were added to the existing Careington logo to create the superhero look. The fonts used are Roboto and Avengeance. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632770429411-DCKS61VSU2XKDFPUAL09/Collateral_Pieces.jpg Branding - Customer Service Week https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632770474148-XEYXBDOUUYQDWZGWOGQ8/Back+of+Card.jpg Branding - Customer Service Week https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632770712886-YYRIWSWS139E1ALAO08F/t-shirt-mockup.jpg Branding - Customer Service Week https://jessicab.me/branding/logos monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632771811162-BJZ74PWGIL6CUH0IKRNE/Logos.jpg Branding - Logos https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632771094304-KOSOHSJFZA4KMJCWN11S/JB+Logo.jpg Branding - Logos https://jessicab.me/branding/dialogue monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632854685686-BX6ODA3R9XB160PSA3D9/Branding-Stationery-mobile.jpg Branding - Dialogue - The Challenge The challenge with refreshing DialCare’s mental wellness program for students was how to create a branding system that would increase engagement with a young target audience of 11-18 years old. Creating a sub brand of DialCare Mental Wellness that specifically targets students, allowed for more specific marketing strategies. The brand has a clearer vision and there is more direction with future advertising plans. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633024269946-5Y5LC7M66KMNHBS4LFP9/Dialogue+Branding.jpg Branding - Dialogue https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632758227175-OG96WR1QPOEBS0I6UQ6T/Dialogue+Full+Website.jpg Branding - Dialogue https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632754959368-0FBU8SGP4CTVTHDAYMID/Dialogue+Print+Collateral.jpg Branding - Dialogue https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632756569334-W9SH1OE4102VXFVOZX1V/Dialogue+Notebook+Doodles.jpg Branding - Dialogue https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632756512551-KQSIY1PT3T2J2RX9N5JH/Trade+Show+Booth.jpg Branding - Dialogue https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632758889145-5YJ8HWBMZMYNVIW8ILDC/T-Shirt.jpg Branding - Dialogue https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632758950826-WS400TFLUX5E2SG1Z4VR/Dialogue+Drawstring+Bag.jpg Branding - Dialogue https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632759002312-JHJ2H4RHLX1VW07CRFNE/Dialogue+Hats.jpg Branding - Dialogue https://jessicab.me/digital daily 0.75 2021-12-07 https://jessicab.me/digital/careington-international monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632793670303-3JGM80581IYVPCYGHI56/Mixology+Ipad.jpg Digital - Careington International https://jessicab.me/digital/social-media-graphics monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632941408814-Z6MOWBRPTZO0VK544WSR/CI-+LinkedIn.jpg Digital - Social Media Graphics - Non-insured Employee Consultant Campaign This ad was part of a campaign that offered non-insured products to brokers’ as an affordable alternative to traditional benefits for their clients. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632941446895-L8LUVIFAI886KLTAERSQ/image-from-rawpixel-id-894297-original.jpg Digital - Social Media Graphics - Furlough B2C LinkedIn Campaign Many people faced layoffs, furlough and loss of benefits in the wake of Covid-19. The campaign focused on offering discounts on dental, vision, telemedicine and other health-related benefits to those affected by the pandemic. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632794403555-YATT3FS3W6GGQQ0UR5TF/DC-Image+2.jpg Digital - Social Media Graphics - Employer Group Campaign Affordable benefits to clients and employer groups. The campaign targeted employer groups that may have been impacted by Covid-19. While many people were no longer benefits eligible, DialCare provided a telemedicine solution at no cost to the employer. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632941548765-FXRZ898I7ZRQ5HI708VE/CI-LinkedIn.jpg Digital - Social Media Graphics - Telehealth Campaign I created a series of ads that targeted a consultant group to add high-impact, low cost programs to their portfolio and deliver more value to their clients. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632794611450-2BUN8JTSJDW1O01W3OT4/HRTech+LinkedIn+Mockup.jpg Digital - Social Media Graphics - HRTECH Conference Ad This ad was created to advertise a happy hour event hosted by the sales team at the upcoming HRTech Conference 2021. The graphic was used on both LinkedIn and Instagram. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632941586461-I23A8YYMB5X1T66TINJF/Instagram+Mockup.jpg Digital - Social Media Graphics - Being comfortable starts here. I created an ad that could be used on multiple platforms such as Instagram and Facebook. https://jessicab.me/digital/cb-shoes monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632781292170-STWDF9NM5MYZNAAFEYQJ/CB+Shoes+Icon.jpg Digital - CB Shoes https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632781643287-YKLCE6QNALJPUMDW7HN0/Vertical+Screens.jpg Digital - CB Shoes https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632784405774-OS06BJV8KPYPPHUEHTZL/Phones.jpg Digital - CB Shoes https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632784462580-2L3P6VEOB1ZYAX78RTLV/App+Details.jpg Digital - CB Shoes https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632784523304-9Z953FCZXTC88SP7CQPV/App+Screens+Perspective+MockUp.jpg Digital - CB Shoes https://jessicab.me/digital/modern-sol monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632793057418-6UJNZRNYGLN7YVZ93MMC/Modern+Sol_Hero.jpg Digital - Modern Sol - Website Concept: Modern Sol Role: Creative Direction, UI Design, Brand Design, Email Design I created digital mockups for a concept furniture company that included a website and email designs. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632868322446-63OFYPHZVBAPHSDBWBJX/Website+Layout-Full+Size.jpg Digital - Modern Sol https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632868258932-CSIT3KZ44BGYUASEM1PJ/Modern+Sol+Website+Layout.jpg Digital - Modern Sol https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632868209129-5SHLBANDROI8XRVXQ48N/Mobile_Modern+Sol.jpg Digital - Modern Sol https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632793395720-Y01N5Y4ORK8ADS26O5HI/Welcome+Email+Mockup.jpg Digital - Modern Sol https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632793422676-PK1PJUI1BNOLXO8EIFQ4/Promotional+Email+Mockup.jpg Digital - Modern Sol https://jessicab.me/print daily 0.75 2021-12-06 https://jessicab.me/print/bbq-with-boterman monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632931110094-6A070J7T91PGHW71TSNM/BBQ+Postcard-Final.jpg Print - BBQ With Boterman https://jessicab.me/print/invitations monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632933533831-JJ3ZN9H0RINWGS8VOXFI/Haley+Invitation.jpg Print - Invitations https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632933835463-SSLCA297ZYYMITPG5QVZ/Kristina+Invitation+Mockup.jpg Print - Invitations https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632934006796-75CYMTLSELXBQJN7MWXQ/Our+wedding+invitation-All.jpg Print - Invitations - Created using digitized watercolor art. https://jessicab.me/print/digital-smiles monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632925840143-U5TGQTRF6E7QOLC2O2UL/Handbook+Cover.png Print - Digital Smiles - Marketing I designed a custom brochure, two fliers and a poster that spoke to a senior and general audience. I also created a handbook that was used to educate and train the dental staff so they would be able to sell the discount plan to potential patients. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632925988454-5OV4EBDSX4FDHTWJXVZA/Handbook+Pages.png Print - Digital Smiles https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632929137335-O42YFA4O2H1ROFM8HCSK/DS+Flyer.jpg Print - Digital Smiles https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632929162411-VYY6L70UHPXAYWN2CS22/Flat+Brochure+View.jpg Print - Digital Smiles https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632929254191-YWJNWC7G9W180N5BNV3B/DS+Poster+Mockup.jpg Print - Digital Smiles https://jessicab.me/print/dialcare monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632796141785-NW5N36171T4T7AXPT5Q1/Flyer+Mockup.jpg Print - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632796229969-RS1XF29S1WC03ZTY3VHK/Postcard+Mockup.jpg Print - DialCare https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632796181031-LO8PC7TLTSB19ZP2EF2G/Letter+Envelope+Mockup.jpg Print - DialCare https://jessicab.me/print/dallas-college monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632796757530-919K1DIJVHGDUMXZO22Z/MEEP4ALL+Cover.jpg Print - Dallas College - The Challenge The creative challenge was to design a cohesive publication for the Center of Excellence in Teaching and Learning Department (CETL) that provides tools, training and resources to all employees on campus. In the past, employees had to seek help on their own to navigate through the website or find the latest campus details and maps. With this 80-page publication, employees now have access to all campus information, including HR policies, campus information systems, latest degree and certification lists and custom drawn maps of each building on campus. The book is divided into five chapters. Each chapter is color-coded, which allows employees to flip through the book and find information quickly. The content was broken down into manageable sections and made it easy to comprehend. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632797530131-W3K8TSJAKIQHWUU1VD02/Welcome+Illustration-ipad.jpg Print - Dallas College https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632797818080-K8WIU0WIFL0B2J0WJIDR/MEEP4ALL-+Page2_3.jpg Print - Dallas College https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632797845384-LM6J3UZFM5NJO4E30BHH/MEEP4ALL-+Page20_21.jpg Print - Dallas College https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632797899547-NLCPLEVDC2UN6IXNBXH4/MEEP4ALL-+Page34_35.jpg Print - Dallas College https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632797931396-X4ZI8AKUTWLEFYE9DP9T/MEEP4ALL-+Page43_45.jpg Print - Dallas College https://jessicab.me/print/american-airlines monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632795155585-HDPR4OUJPYSZIZXS87KN/AA+Employer+Brochure-Front.jpg Print - American Airlines - The Challenge The challenge was to create a set of print materials that could be used to market this supplemental discount plan to current American Airlines employees. Employees could use the plan on its own or for services that are covered by their dental insurance. I designed a brochure that was distributed at 28 different employee benefit fairs across the country. Results There are currently 2,851 members enrolled in the plan. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632795263726-APUAB9WLF7F1K72L13WM/AA+Employer+Brochure-Inside.jpg Print - American Airlines https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633025689310-ZDS2XHH768VKTO9QJZDD/AA+Retiree+Envelope.jpg Print - American Airlines - The Challenge A direct mail campaign was launched to entice American Airlines retirees to enroll in a dental discount plan that was also being offered to current employees. I designed a double fold brochure, letter and envelope. Results There are currently 872 members enrolled in the plan. https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1633023008201-OCX2TGNGEO53KOKYEL2I/AA+Retire+Brochure.jpg Print - American Airlines https://images.squarespace-cdn.com/content/v1/614d2d1685a8740542f13ccd/1632795546698-FB9HJ04EBYRLFO8QA6HK/AA+Retiree+Letter.jpg Print - American Airlines